Diageo, makers of Johnnie Walker, Singleton, Tanqueray, and Baileys launched its first post-consumer glass collection initiative in the Philippines as part of its goal to reduce waste and create a more circular economy.
Diageo will be the first alcoholic beverage company in the Philippines to roll out a consumer glass collection and recycling campaign in the market.
The Philippine initiative is part of Diageo’s Society 2030: Spirit of Progress (SOP), the company’s 10-year Environment, Society and Governance (ESG) action plan to help create a more inclusive and sustainable world.
The new program, called Diageo Harmony, is aimed at promoting recycling. The company will reward those who will donate any clean and empty Diageo and generic food and beverage bottles with premium Diageo merch and drink stubs.
Diageo kicked off its pilot collection drive in July within Taguig’s financial and lifestyle center, Bonifacio Global City (BGC), with seven collection sites located in De Jesus Oval, Essensa (21st Drive), Maridien (27th Drive), 10th corner 25th, Burgos Circle, McKinley Hill Information Center, and near Landers BGC.
For this program, the company will be working closely with Basic Environmental Systems and Technologies Inc., a waste collection company, to leverage its waste collection program and recycling partner, San Miguel Yamamura Glass Recycling Facility.
The initiative is part of Diageo’s ambitious plan to reduce by 10 percent the impact of its total 2023 volumes by offsetting the total volume of glass bottle collection and the total imported weight.
