Del Monte eyes to capture 10 percent of the milk market in the Philippines in its first foray into this business under a 50-50 P300-million joint venture with Vinamilk, one of Asia’s largest dairy companies.
Luis Alejandro, president of Del Monte-Vinamilk and chief operating of Del Monte Philippines Inc. (DMPI) said the company may engage in the production of Vinamilk in the future if feasible and if the current distribution proves to be successful.
DMPI has a 26,000 -hectare pineapple plantation in Bukidnon and is also engaged in cattle production.
Eileen Asuncion, commercial head for Del Monte Vinamilk, said the company offers the market an option with its selection of dairy drinks Fresh Milk, IQ SmartFlavored Milk, YoGurt Drink, and Tea Bliss Milk Tea, all made with 100-percent milk and 5 percent more affordable than leading brands.
“Vinamilk is the leading dairy company in Vietnam and is among the biggest in Asia, having many advantages to compete and win in the market. With Vinamilk bringing its expertise for dairy manufacturing and innovation to the partnership, DMPI, on the other hand, will leverage its extensive distribution presence across all channels in the country,” Alejandro said.
