Customer dissatisfaction in the Philippines is so high it could be costing businesses up to $42 billion annually.
In its 2022 Global Consumer Trends report, research firm Qualtrics XM Institute found 94 percent surveyed were dissatisfied with their experiences as customers in 2021, citing the customer service support and prices and fees as the most common areas businesses should improve.
More than three-quarters of respondents said businesses need to care more about them (79 percent) and get better at listening to their feedback (80 percent).
Some 79 percent of respondents said they would spend more with a company if they were treated better.
Additional research found Filipino consumers are three times more likely to re-purchase, trust, and recommend a company after a positive customer experience. Two-thirds (64 percent) of respondents said they have cut spending after a poor customer experience.
