The Chamber of Cosmetics Industry of the Philippines (CCIP) is strengthening its fight against the increased sale and advertisement of counterfeit cosmetic products online by signing the E-Commerce Memorandum of Understanding (MOU).
The MOU is a framework that establishes a code of practice for online business, enhance collaboration among signatories and implement an efficient notice and takedown procedure.
The signing, facilitated by the Intellectual Property Office of the Philippines (IPOPHL), was held on March 6 in San Juan City.
Christine Michelle Reyes, president of Amway and the CCIP, said as the cosmetics industry continues to grow, it becomes “increasingly susceptible” to online counterfeiting.
“As the rise of e-commerce platforms has led to a rapid spread of counterfeit goods online, brands have difficulty in protecting their intellectual property due to damaged brand reputation, escalated risks to consumer safety from the sale of unsafe or substandard products,” Reyes said.
The MOU builds on the CCIP’s partnership with IPOPHL in 2023 which allowed for closer coordination in combating IP violations and enabled the agency to train CCIP members to integrate IP protection and enforcement into their business strategies.
With its signing of the landmark E-Commerce MOU, the CCIP said it is looking to ramp up IP enforcement efforts.
IPOPHL said the total signatories to the E-Commerce MOU now stands at 65.
