CENTURY Properties Group Inc. (CPG) will continue to focus on PHirst Park Homes as it limits its projects in the high-rise segment for the year.
Jose Marco Antonio, CPG chief executive officer, told shareholders last week the company continues to recalibrate its strategy as far as vertical residential projects are concerned.
Antonio said Phirst Park Homes will launch five new projects this year, covering 85 hectares with over 8,000 units worth P18 billion in potential sales.
“Three of these developments will be in Calabarzon while the other two will be in Central Luzon,” Antonio said.
“Phirst strategically targets high growth regions where there’s strong demand for affordable and quality housing options. This geographic diversification mitigates risk and enhances the company’s market reach,” he said.
“We will choose to remain prudent in terms of project launches under our vertical development segment, to mitigate the risk associated with long duration projects,” he added.
Antonio said depending on the location and need, CPG will incorporate commercial and retail in Phirst Park Homes developments.
“For in-city vertical developments, we look forward to unveiling our upcoming projects tailored to meet the evolving needs of various market segments, as well as the mid-rise residential development within Azure North estate in San Fernando, Pampanga,” Antonio said.
“The upcoming projects within the Azure North estate will include six mid-rise towers that can potentially contribute an inventory valued at P16.2 billion,” he added.
Century Properties eyes to launch a 374-unit mid-rise building in Azure North this year, the first mid-rise building to be launched, worth P2.8 billion. The company will be spending P1.2 billion for the project.
“Through these projects, CPG aims to capitalize on the robust demand for high quality residential properties in key urban centers,” Antonio said.
