CENTURY Pacific Food Inc. said its US-based unit, Century Pacific North America Inc. (CPNA), is acquiring the Loma Linda brand from Atlantic Natural Foods Inc. (ANF) for “less than $10 million.”
The company told the Philippine Stock Exchange (PSE) on Tuesday that the agreement “encompasses the acquisition of Loma Linda, other brands such as Tuno, neat, and Kaffree Roma, formulations, select manufacturing assets, licenses, and remaining inventory—related to the ongoing business of ANF.”
“With product creations dating back 1890 by John Harvey Kellogg, from the family behind today’s Kellogg Company, Loma Linda is an iconic, 135-year-old brand that has long catered to the dietary needs of health-conscious consumers, especially among the Seventh-day Adventist community,” Century Pacific said.
“It was named after Loma Linda, California, a city officially recognized as one of five so-called Blue Zones – regions in the world where people live longer, healthier lives, with more centenarians than the global average,” it added.
Century Pacific said that since ANF acquired the brand in 2016, it has transformed Loma Linda into a key player in health foods.
Products like Big Franks vegan hotdogs, Skallops, the first plant-based seafood alternative, and Tuno, its flagship plant-based tuna, are now sold across North America and in over 30 countries worldwide.
Century Pacific said the acquisition positions CPNA to scale its growing presence in shelf-stable, plant-based nutrition.
“We are bringing together a trusted heritage brand and a disruptor brand under one roof—leveraging decades of consumer trust with bold innovation,” Greg Banzon, Century Pacific’s chief operating officer said, adding that it will allow the company “to serve both loyal customers and new generations seeking accessible, nutritious, and sustainable food choices.”
“The acquisition reflects CPNA’s measured and profitable growth strategy: tapping into established markets while accelerating momentum for plant-based food adoption across diverse geographies,” he added. “Ultimately, it reinforces the Group’s broader mission of building a healthier, more sustainable portfolio that provides affordable nutrition to the consumers we serve.”
