Century Pacific Food Inc. has entered the chocolate drink market through Choco Hero.
Christopher Po, Century Pacific executive chairman said the company is banking on the opportunities of innovating in the Philippine dairy space with Choco Hero.
“Milk is a prime source of nutrition, yet the Philippines’ per capita consumption of milk is less than 10 percent than that of more developed countries,” Po added.
Century Pacific r is one of the major players in the dairy market, playing in both beverage and culinary spaces.
Its flagship brand, Birch Tree Fortified, focuses on affordable dairy nutritionals.
Choco Hero is now available in leading supermarkets and sari-sari stores with a starting price of only P5, the company’s most affordable product yet.
