Ayala Land Inc. is looking forward to increasing its hotel keys by 75.7 percent in the next five years after committing to spend $500 million.
The company said on Tuesday this would translate to 7,500 hotel keys from last year’s 4,267.
Ayala unveiled the rebranded tourism arm of the group, Ayala Land Hospitality (ALH), formerly Ayala Land Hotel and Resorts Corp. even as it embarked on a plan to add more glam-or to its hotels and destinations.
Mariana Zobel de Ayala, Ayala Land leasing and hospitality group head, said the spending is on top of the “over $500 million” Ayala Land has already spent to develop its tourism portfolio across the country, helping drive the sec-tor’s growth over time.
“Our developments have helped unlock new destinations, elevate the quality of travel experiences, and create stronger demand for Philip-pine tourism on a global stage, Ayala said.
“Whether through urban hotels, leisure townships or island resorts we have continuously built spaces that attract local and international travelers,” she said.
With the latest capital spending, George Aqui-no, ALH president, said the group will put up a combination of homegrown products and other brands in areas where there are direct in-ternational flights like Davao, and Cebu.
“We plan our expansion based on the infra-structure that’s happening in the country here. We will align ourselves with major government infrastructure projects to ensure accessibility and long-term viability,” Aquino said.
Aquino said the group is working on “a new five-star homegrown concept,” initially dubbed “Project Vodka,” which will introduce distinct dining, nightlife and leisure experiences.
“All our hotels, new and old, will be reinvented to play a role in the culture,” he said.
Ayala Land in a statement said ALH is investing in “refreshed and reimagined spaces, ensuring its properties remain at the forefront of hospitality.”
Signature Ayala brands like Seda Hotels and El Nido Resorts are undergoing major enhance-ments.
This is hospitality that goes beyond service; it’s an experience that stays with you,” it said.
Paloma Urquijo, ALH’s chief creative officer, emphasized that design will play a crucial role in shaping ALH’s hospitality identity.
“Each property will showcase meaningful designs brought to life by Filipino artistry and craftsmanship,” she said.
