Tuesday, July 8, 2025

Asticom, RUSH to help SMEs to digitize

Globe Telecom Inc. subsidiaries Asticom Technology Inc. and RUSH have formed a partnership to deliver digital transformation to small and medium-sized enterprises in the country.

Under the agreement, Asticom, a shared services company, will provide people solutions that RUSH needs to accelerate business growth. It ensures that talent resources are tailor-fit to the business needs of the tech startup’s operations, business development, and marketing teams.

RUSH, which is under Globe’s 917Ventures, is a loyalty and e-commerce enabler. It provides brands with tools to bring their products online, understand customer behavior, and earn customer loyalty to drive repeat purchases.

RUSH said it is the go-to partner for many Filipino businesses in empowering their customers at every stage of the customer journey.

“Asticom made sure that hiring and looking after the welfare of talents doesn’t need to be complicated. Thanks to their business expertise and wide professional network, they connect us with the resources who fit our organization perfectly, making it much easier for us to grow our teams,” said Stephanie Kubota, RUSH chief executive officer.

Asticom Technology, which is under the Asticom Group of Companies, offers staffing and technology solutions to businesses from various industries. With the growing ecosystem of startups in the Philippines, it takes advantage of emerging opportunities to generate jobs for Filipinos. – Myla Iglesias

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