Alliance Global Inc. (AGI) is rebranding its gaming complex Resorts World Manila (RWM) to Newport World Resorts.
The company said the name change reflects a “shift” in perspective for the brand to present itself as “the most innovative, dynamic, and comprehensive casino, hotels, and entertainment complex in the country.”
“Newport World Resorts (NWR) is reinventing the brand to bring together its pioneering integrated resorts and the best of its community within the sprawling Newport City complex,” AGI said in a statement.
“Making the most of its two main wings, the Newport Grand Wing and the Newport Garden Wing, NWR’s casino offers a wide array of gaming thrills. International hotel brands, Marriott Manila Hotel, Sheraton Manila Hotel, Hilton Manila, Hotel Okura Manila, and Holiday Inn Express Manila – Newport City continue to provide premium stays for every type of traveler,” NWR said.
“The Newport Mall and Newport City’s retail and dining outlets are a dream destination for the family. From the Newport Performing Arts Theater to The Grand Bar and Lounge to Bar 360 and El Calle Food and Music Hall, entertainment options are endless,” it added.
The company did not specify the reason for dropping from the brand name the word
“Resorts World” for which its partner, Hong Kong-listed Genting Hong Kong Ltd., is known to have built globally. Genting helped AGI develop Resorts World from a military asset that forms part of Villamor Airbase in 2009.
It was not also clear if this shift has something to do with the financial status of Genting which in January filed for provisional liquidation to undergo restructuring after it suffered heavily from the impact of the coronavirus-2019 (COVID-19) pandemic.
In August 2020, Genting had to suspend payments to creditors. An insolvency problem in its Germany unit MV Werften Holdings triggered a cross-default in Genting’s $2.78 billion borrowings. – Ruelle Castro
