UNILEVER has deployed supply chain strategies like 4th Industrial Revolution (4IR) in all of its three factories in the Philippines to meet demand in the market where 90 percent of Unilever products sold are locally manufactured.
“Supply chain is the operational backbone of Unilever,” Fredy Ong, company chairman and chief executive officer, said in a statement on Wednesday.
With leading brands like Rexona, Sunsilk, Selecta, Breeze, and Knorr under Unilever, Ong said “ we must always have a reliable stock of high-quality products and a supply chain that will deliver superior products and services at an excellent value.”
Present in about 9 out 10 homes in the country, Unilever has factories in Pasig City, General Trias, Cavite, and a collaborative facility in Cabuyao, Laguna.
Unilever said since the inauguration of its newest facility for its Beauty & Wellbeing and Personal Care factory in General Trias in late 2023, production capacity for the portfolio has since increased by 60 percent. Technology upgrades in this facility reduced machinery by approximately 40 percent and increased its efficiency.
Some locally made products are exported to Unilever’s markets in the US, Southeast Asia, Africa, Australia, and the Middle East.
Unilever uses cutting-edge technology and 4IR tools like automation and digitalization to optimize processes across its end-to-end value chain.
It also harnesses AI-driven insights to accurately monitor and respond to market, customer, and operational trends, and automates routine tasks to increase efficiency.
