One of the success stories on TikTok Shop is B Coffee PH, which joined the platform in October 2022. Within its first year, the brand sold an impressive 30,000 coffee machines and achieved 116 percent growth in TikTok Shop in 2023—its fastest growth on the platform.
Since joining TikTok Shop in May 2023, Mega Prime Foods Inc. has introduced popular and healthier coffee products on TikTok Shop with Jimm’s Coffee Mix, including Jimm’s 5 in 1 Sugarfree, a blend of high-quality coffee, Agaricus Mushroom Extract, and Korean Ginseng.
As a pioneering brand in the food and beverage category on TikTok, Nestlé PH joined the platform in May 2023. In celebration of the International Coffee Month, Nestlé launched a campaign that ran from October 1 to 12, offering free Nescafé mugs with coffee bundle purchases, featuring products such as Nescafé Classic, and Coffee-Mate, alongside Nestlé Professional coffee products like Nescafé Aromatico coffee beans.
San Miguel Foods has experienced impressive growth on TikTok Shop, doubling its traffic and achieving a remarkable 108 percent increase in sales in 2024—its fastest growth ever. This success is driven by affiliates who creatively showcase the brand’s products, resulting in an astonishing 900 percent rise in affiliate sales in Q3 compared to Q2.
Universal Robina Corp. has also found success on TikTok Shop with its flagship Great Taste coffee brand. Since joining the platform in September 2022, Great Taste White and Great Taste Choco have become top sellers, with new product launches like Great Taste Cream-O and Great Taste Iced Coffee Dark Latte surpassing sales targets.
The brand was also featured as TikTok Shop’s Brand of the Day in June.
