FWD Life Insurance introduces an artificial intelligence (AI)-powered tool that suggests insurance coverage plans based on similar customer profiles.
This new platform, FWD FitForMe, is free to use to help bridge the protection gap and increase financial inclusion.
The latest innovation FWD FitForMe leverages AI partnered with people-centric approach. FWD FitForMe is free to use for everyone, developed to help close the protection gap by giving Filipinos access to information on how much and what kind of financial protection people of similar background have.
By completing a short questionnaire, FWD FitForMe analyzes answers against FWD’s first-party data to identify the appropriate financial profile. It then provides personalized insurance recommendations that better suit the customer’s needs, lifestyle, and what they want to achieve. Insurance plans can range from full plans to digital products that may be relevant to customers. To get a more holistic financial advice, customers may also set a consultation with a financial advisor.
“We want to help those seeking better protection to make financial decisions easily and more accurately while keeping their data safe and secure. As the insurer of the next generation, we remain committed in changing the way people feel about insurance by providing tools and solutions that are intuitive and relevant in addressing Filipinos’ evolving needs,” said Roche Vandenberghe, chief marketing and digital business officer of FWD Philippines.