ABS-CBN Corp. yesterday said it kept position as the leading TV network nationwide while its rival GMA Network Inc. sustained lead in urban Luzon and Mega Manila in September ,according to data of two different rating agencies.
Data from Kantar Media in September revealed ABS-CBN earned a national TV rating of 45 percent versus GMA’s 31 percent.
Kantar said ABS-CBN continued to top urban and rural areas. The network earned 41 percent compared to GMA’s 25 percent in Metro Manila; and 36 percent over GMA’s 32 percent in Mega Manila.
ABS-CBN also won in total Luzon with 41 percent over GMA’s 34 percent; Total Visayas, with 57 percent over GMA’s 24 percent; and in total Mindanao, with 51 percent versus GMA’s 28 percent according to Kantar.
GMA Network firmly held the top spot in the TV ratings competition in both urban Luzon and Mega Manila, according to ratings service provider Nielsen TV Audience Measurement.
Nielsen said GMA recorded an average of 31.7 percent total day people audience share in Urban Luzon which slightly higher than its rival ABS-CBN’s 30.7 percent for the month of September (with September 22 to 30 based on overnight data). The said viewer-rich area accounts for 72 percent of all urban TV viewers in the country.
The Kapuso Network led in the morning block with 24.9 percent people audience share, while rival network got 24.1 percent.
GMA also continued its winning streak in the evening block with 34.9 percent versus ABS-CBN’s 32.3 percent.
