The Department of Trade and Industry (DTI) sees the enactment of the Tatak Pinoy Law as an instrument towards the promotion of the production of more sophisticated and high-quality products.
The DTI said this will help local industries climb up the economic complexity ladder, and make the Philippines more competitive in the global market. The Atlas of Economic Complexity, which measures the level of sophistication of export products being produced by countries globally, ranks the Philippines as 33rd among 133 countries, with an overall economic complexity index of 0.76.
A critical provision of the law is the mandate for the government to prioritize Filipino products and services in government procurement, strengthening collaboration between the public and private sectors.
DTI said this initiative serves as a catalyst for creating a robust market environment, particularly beneficial for small and medium enterprises and startups.
“Tatak Pinoy” Act, promulgated on February 26, will empower Philippine industries to manufacture a broader range of higher quality and sophisticated products, elevate our position in the global value chain, and enhance productivity and competitiveness in the global market.
Under the law, a Tatak Pinoy Council will spearhead the development and implementation of a multi-year strategy focusing on five key pillars: human resources, infrastructure, technology and innovation, investments, and sound financial management.
The DTI said Tatak Pinoy will build on the existing flagship initiatives of the agency such as the One Town, One Product and Malikhaing Pinoy Program, which cultivate and promote unique products and empower local entrepreneurs and innovators to elevate the quality and marketability of locally made products.