In a groundbreaking move, SnowCaps L-Glutathione, a leading Filipino glutathione brand, launches “Skin,” a new campaign featuring dark-skinned models.
This cheeky film, created with Manila’s Leron Leron Sinta agency, breaks away from traditional Philippine skin-whitening ads. Billboards across Metro Manila showcase the campaign’s stars embracing their natural complexions and playfully refusing to use the product.
“For too long, the Philippine beauty industry has promoted a limited definition of beauty,” said Erick Armigos, chief executive officer of Vida Nutriscience. “True beauty comes from within. If you love your skin, you don’t need SnowCaps L-Glutathione. But if you’re curious about its effects, try it!”
See the video on SnowCaps Facebook: https://www.facebook.com/snowcapsPH/videos/964080492044538
SnowCaps L-Glutathione is available at major drugstores and online retailers.