Smart Communications Inc. officially launched yesterday its new campaign Simple, Smart Ako tapping South Korean superstar Hyun Bin, as its digital lifestyle enabler.
With this, the company is set to launch two to three more data promo offerings this year to address the growing demand for data services, according to Jane Basas, Smart senior vice president and head of consumer wireless business.
At a virtual press conference yesterday, Basas said Smart will launch by July a new promo for subscribers who consume videos watching Korean dramas.
Brand ambassador Hyun Bin rose to fame as Captain Ri in the K-drama Crash Landing on
You which was initially aired on Netflix late 2019. The series picked up popularity starting early this year through the lockdown and drummed up interest for K-dramas over the video-on-demand service.
Recently, Smart launched the Gigawork promo offering, which is an aggregation for productivity of people who work from home and study from home,
With its new brand ambassador Hyun Bin, a South Korean superstar, Smart launched its latest campaign.
“‘Simple. Smart Ako’ sums up our company’s approach all this time to make amazing technology available, and more importantly, simple for every Filipino,” said Alfredo Panlilio, Smart president and chief executive officer and PLDT Inc. chief revenue officer.
