SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance, the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100—the highest among Philippine brands—this recognition reinforces SM Supermalls’ commitment to excellence, innovation, and meaningful impact.
While ranking 10th in overall brand valuation, SM Supermalls clinched the #1 position in brand strength, underscoring its leadership in marketing, customer experience, and stakeholder trust. The achievement signals a brand that delivers measurable growth and transformative opportunities for businesses and investors.
“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success that is built around scale, innovation, and customer experience. Its growing physical presence, paired with its role in both commerce and community, reflects a brand deeply embedded in the nation’s social and cultural fabric,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific.
The recognition reflects SM Supermalls’ dedication to setting new standards in retail experiences, digital transformation, and community upliftment through purpose-driven campaigns. The company continues to elevate the customer journey while fostering inclusive growth.
“These awards are shared victories for our shoppers, partners, and the communities we proudly serve,” said Steven T. Tan, President of SM Supermalls. “Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family. But beyond the recognition, our greatest satisfaction comes from knowing we make people’s lives brighter every day—that’s what truly matters.”
Brand Finance evaluates over 5,000 of the world’s largest brands annually, setting global standards for ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation). Its methodology—officially endorsed by the Marketing Accountability Standards Board—ensures globally credible rankings valuable for businesses seeking strategic partnerships and growth.
For corporate partners, tenants, and investors, this recognition positions SM Supermalls as a dynamic environment for collaboration and growth where businesses thrive and communities are empowered. The brand commands trust and inspires confidence, delivering both operational excellence and sustainable impact.
As a retail leader with a vision that transcends borders, SM Supermalls demonstrates that a brand’s power lies in how it serves, uplifts, and inspires its communities. The award represents the company’s unwavering commitment to shaping the future of retail in the Philippines and beyond.
SM Supermalls also congratulates BDO, which maintained its position as the Philippines’ most valuable brand for the second consecutive year
