SM Supermalls has teamed up with the Department of Environment and Natural Resources (DENR) and some of the nation’s most respected organizations, each with expertise in wildlife conservation, to protect six critically-endangered animals found in the Philippines. The campaign — launched in partnership with Kultura, Banco De Oro Unibank, Inc. (BDO), the World Wide Fund for Nature (WWF), the Forest Foundation Philippines (FFP), the Zoological Society of London (ZSL), the D’Aboville Foundation (DAF), the Philippine Eagle Conservation Program Foundation (PEF), and KATALA Foundation — aims to raise both awareness and funds to safeguard these species and the communities that depend on them.
The DENR and SM Supermalls are working with those organizations for the conservation of the following species: the Dugong, the Philippine Cockatoo, the Philippine Eagle, the Tamaraw, and the Pangolin.
As part of the “Save From Extinction” campaign, SM Supermalls will provide key platforms to promote awareness through posters, videos, and fundraising booths in its malls. Participating malls include SM City North EDSA, SM Megamall, SM Makati, SM Aura, and SM Mall of Asia, starting October 18. These booths will feature exclusive merchandise from Kultura, with proceeds supporting the conservation initiatives.
Kultura’s exclusive merchandise collection for Save From Extinction features artwork of the dugong, pangolin, pawikan, tamaraw, cockatoo, and Philippine eagle on t-shirts and tote bags.
During the launch, Steven Tan, president of SM Supermalls, reaffirmed the company’s dedication to this vital cause.
BDO, for its part, is leveraging its vast nationwide network to support the campaign, offering donation channels through its ATMs across the country. This integration makes it easier for the public to contribute, extending the reach of the campaign to thousands of communities. Funds raised will go directly to NGOs dedicated to the conservation of each species.
To know more about the Save From Extinction campaign, visit
https://www.smsupermalls.com/save-from-extinction.
