The Primer Group of Companies, a leading distributor of outdoor, travel, and lifestyle products in Southeast Asia, has expanded its diverse portfolio by announcing a strategic partnership with Allbirds, the renowned New Zealand-American footwear and apparel brand acclaimed for its dedication to comfort, style, and sustainability.
With this partnership, The Primer Group’s extensive network, market insights, and operational expertise will support Allbirds’ global expansion efforts, particularly in Southeast Asia — one of the fastest-growing markets for eco-friendly fashion and lifestyle products. The collaboration aims to solidify Allbirds’ presence and broaden its reach in the region. Moreover, The Primer Group shares Allbirds’ values and vision for a more sustainable future.
“We are excited to collaborate with Allbirds and support their mission to introduce sustainable footwear and apparel to Southeast Asia,” said Jimmy Thai, chief executive officer of The Primer Group of Companies. “This partnership aligns with our commitment to promoting environmentally-responsible brands and offering innovative products that resonate with today’s conscious consumers.”
“We are thrilled to announce our partnership with the Primer Group of Companies as we continue to expand our presence in Southeast Asia,” said Joey Zwillinger, co-founder and co-chief executive officer of Allbirds. “Primer Group’s expertise and market insights will be invaluable as we work together to introduce Allbirds’ sustainable products to more consumers in the region.”
