PH sales at CIIE hits $1B

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Philippine participation to the China International Import Expo (CIIE) this year generated $1.1 billion sales, a record since the fair’s inaugural in 2018, and nearly double from $655 million sales recorded last year.

A delegation of 16 Philippine businesses engaged in food and beverages capped its participation in the world’s biggest import expo, held from November 5 to 10.

Of the $1.1 billion, nearly $900 million were in the form of purchase agreements made prior to the opening of the 6th CIIE. More than $226 million was recorded under booked sales, sales under negotiation,  retail sales, and business matching activities.

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The top food products  were durian, bananas, specialty coffee, and pineapples. Bananas and pineapples remain as the staple Philippines’ fresh fruits exports to China.

Ceferino Rodolfo, secretary of the Department of Trade and Industry  and he head of the Philippine delegation at CIIE 2023,  said the  government eyes “to expand its bilateral trade and investment relations with China and the rest of the world.”

In April this year, the Philippines successfully started durian exports to China. In just a few months of market access, China has become the major export destination for fresh durian at about 3,481.29 metric tons out of the total 3,916.36 metric tons exported to the world from January to October 3. – Irma Isip

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