Digital financial services PayMaya Philippines yesterday launched a new campaign to encourage more consumers to go cashless, as part of initiatives to cement its position as the country’s most rewarding mobile wallet provider.
PayMaya said the new “BalikBayad” campaign highlights the perks and rewards that come with going cashless to help bring a more rewarding payment experience to Filipinos nationwide.
“As we work to bring even more features and services to PayMaya we’re excited to introduce the most rewarding mobile wallet in the Philippines today to even more users nationwide with the ‘BalikBayad’ campaign,” said Mark Jason Dee, PayMaya head of growth and marketing.
In February alone, PayMaya users can get as much as P6,000 in cashback when they participate in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among others.
It has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive.
