Pilmico Foods Corp.’s initial 30-day bread distribution is extended until the end of the Enhanced Community Quarantine (ECQ) on May 15.
The food donation aims to bring comfort through food, to the country’s critical sectors such as hospitals and military checkpoints while empowering local bakers with a continued source of income during the current COVID-19 crisis.
Launched last March 21, Pilmico’s bread distribution initially covered Tarlac and Iligan. The initiative was expanded to include food pack distribution in other areas including Metro Manila, Bacolod, and Cebu.
Pilmico also partnered with Gardenia, leading bread brand in the Philippines, for the distribution of 10,000 loaves of bread in Taguig, Tarlac, and Cagayan de Oro.
To date, Pilmico and its partners have distributed almost 500,000 pieces of bread in various parts of the country. Majority of these were distributed through Duterte’s Kitchen and through different Philippine National Police units and officers in Metro Manila.
The bread donations, sourced from Pilmico’s partner bakeries, help generate income for local bakers despite the ECQ.
Pilmico pays partner bakeries with either cash or with flour, equivalent to the total cost of bread acquired. For the smaller bakeries that were paid with cash, they earn additional daily sales of P4,500 to P6,000. Meanwhile, bakeries paid with flour equivalent earn an average of P11,500, and sometimes up to more than P20,000 additional daily sales.
Pizza, food packs served to frontliners
Binibining Pilipinas Charities, Inc. (BPCI) in partnership with Pizza Hut Philippines donated pan pizzas and food packs to 10 Metro Manila hospitals .
The hospital recipients include Lung Center of the Philippines, Quirino Memorial Medical Hospital, V. Luna General Hospital, Amang Rodriguez Memorial Medical Center, Philippine General Hospital, QC Gen Hospital, East Avenue Hospital, Philippine Heart Center, Philippine Children’s Medical Center, and Mandaluyong City Medical Center. Other hospitals will also be served in the coming days.
Bb. Pilipinas 2020 candidates and reigning Bb. Pilipinas Queens came together to hold a digital fund-raising campaign in support of the #TogetherWeHeal donation drive, organized by Araneta City, in coordination with the J. Amado Araneta Foundation (JAAF) and BPCI.
The #TogetherWeHeal Donation Drive distributes food packs to poor families in Metro Manila who have been displaced by the enhanced community quarantine directive to prevent the spread of the coronavirus disease.
