PAGCOR officers launch “PAGkain Para sa Masa” food caravan project
The top management of the Philippine Amusement and Gaming Corporation (PAGCOR) volunteered to pool their personal funds to help provide healthy meals to some low- income families in urban communities. They have named this endeavor “PAGkain Para sa Masa”.
PAGCOR Chairman and CEO Andrea Domingo, who led the project’s launch last May 4, said the agency’s Executive Committee members and friends contributed out of their own pockets to buy food items for distribution to households. The project is a brainchild of the PAGCOR chief.
“Nakita ko ang mga pumipila doon sa mga food distribution outlets, isang kilometro na ang pila, alas kwatro ng umaga kumukuha na ng kakaunting gulay. Mercy should not demean, instead, it should show genuine concern. This is why we launched this project. We have already pooled initial funding from our colleagues, friends, and volunteer employees,” she said.
Domingo added that the goods to be distributed to communities will be composed mainly of fresh vegetables, which are directly sourced from farmers whose sources of livelihood are also affected by the lockdowns. She added that the Department of Agriculture helped them buy directly from the farmers, who also benefited from the purchase.
The “PAGkain Para sa Masa” is similar to a food caravan where the items will be brought directly to pre-determined beneficiaries to ensure that long queues are avoided while health protocols are strictly observed.Yesterday May 5 was the initial roll-out in Quezon City.
Globe salutes Filipino workers on Labor Day
Globe has been at the forefront of cultivating a digital nation by supporting community programs that espouse digital skills learning and advocating the use of digital tools and connectivity so that Filipino workers like Elphie Lazaro can find ways to cope under this unique situation.
Lazaro, Ground Operations Manager of beauty salon HairMNL Studio, has had to stay in the company’s staff house in order to ensure the safety of the employees and customers. Having a reliable Internet connection lets her stay in touch with her family.
The task is made tougher for differently-abled persons like Ritchell Anne de Loyola. A banker before she was diagnosed with lupus, de Loyola became a beneficiary of Globe’s partnership with Virtualahan through which she was able to secure a job with Microsoft that enables her to work remotely. Virtualahan is a globally awarded virtual school for Persons With Disabilities.
Another example is Alex Samson, the Network Infrastructure, Maintenance, and Fortification Head of Globe. Samson is responsible for making sure Globe’s infrastructure is seamlessly running. He oversees maintenance of equipment, assessing vulnerabilities so his team can proactively address the issue. His team also handles the restoration and normalization of the network due to unforeseen events such as disasters or accidents.
SeedWorks PH empowers local farmers
SeedWorks Philippines has started forging partnerships with rice traders and millers as part of its unrelenting commitment to further empower local rice farmers in the countryside.
The agricultural research firm is currently in the initial stage of a program linking its partner-rice farmers with different millers that are willing to buy US 88 palay (unhusked rice produce) ₱1-peso higher compared to average local price. This initiative is paving the way for the distribution of milled US 88 rice in standard 25-kilogram sacks to retailers, which in turn sell the commodity to end consumers.
The company also provides specially designed milled rice sacks to millers and traders. The commodity is branded as US 88 Premium Quality Rice (classified as hybrid Dinorado), which is fast gaining popularity in the market because of its highly appreciated qualities.
C2 Cool & Clean on Facebook
Universal Robina Corp. (URC) has tapped Facebook as the platform to inform the public about its C2 Cool & Clean Litro variant.
URC viewed this as another good opportunity to test new marketing strategies and learn about current or emerging best practices in this field, which Facebook has observed in countries all over the world.
For C2 Litro, URC’s business plan called for a nationwide advertising campaign on Facebook, but it also wanted to strengthen the brand’s performance in key regional areas. Facebook suggested implanting a pilot project that would give the C2 Litro video ad a nationwide reach over a four-week period. Coupled with this was the use of Facebook’s location targeting, which would also double the frequency of the ad placement in select regional markets. This strategy has been developed by the Philippines team and has been implemented first by URC.
With insights from Facebook, URC discovered that this nationwide campaign with additional focus on specific regions was a successful and cost-effective way to drive. According to the results of the Brand Lift Study attached to the campaign, there was a 27 percent increase in ad recall in the regional campaign (the areas where ads had increased frequency), versus that of a national-only campaign. Likewise, the regional campaign increased brand familiarity by 2.3 times, and contributed to a 48 percent rise in purchase intent, compared to the national-only campaign.
CEB launches Super Pass
Cebu Pacific is introducing a first-of-its-kind product that will let travelers buy all they can, and fly when they can across CEB’s widest domestic network — the CEB Super Pass.
The CEB Super Pass, a limited-time 25th anniversary offer available only from May 5 until May 12, 2021, is a travel voucher that gives passengers the much-needed flexibility and accessibility without breaking the bank.
For only P99 (one-way base fare), the travel voucher may be used in any Philippine destination in CEB’s widest domestic network for travel from May 12, 2021 to May 31, 2022.
Purchasing the CEB Super Pass can be done online.
Payment may be settled via existing Travel Funds, or other online payment options such as credit cards. Booking the CEB Super Pass can be done via the “Redeem CEB Super Pass” tab on the website as early as 30 days before the flight’s departure or until 7 days before intended flight date, as long as seats are still available. Vouchers may be redeemed from May 5, 2021 to May 24, 2022, for travel between May 12, 2021 and May 31, 2022.
TFC top Pinoy channel in US
ABS-CBN Corp.’s overseas flagship channel TFC is the leading Filipino channel in the United States, surpassing its rival, according to latest data from Comscore.
Comscore, a source for television viewing data, said TFC is being seen in over 192,000 households and logging in 10.7 million hours viewed, versus the competitor’s 163,000 households and 8.4 million hours viewed in March this year.
Based on the March 2021 TV viewing engagement reports of Comscore, 90 percent of the top 20 most watched programs are from TFC, or 18 out of 20 programs. Nine out of the top 10 shows are from TFC.
These include “FPJ’s Ang Probinsyano,” followed by the teleseryes “Huwag Kang Mangamba” and “Ang Sa Iyo ay Akin.”
TFC US’ daily news show Balitang America secured the top 4 spot, making it the most watched Philippine news program. ABS-CBN’s “TV Patrol Global Edition” placed sixth while “TV Patrol Sabado” placed 10th.
Data also showed that Filipinos tend to watch more content compared to other multicultural groups of similar population size.
TFC partnered with Comscore earlier this year with the goal of getting industry and market insights on content performance and audience behavior and preferences based on national TV audience measurement in the US. – Myla Iglesias
Lhuillier advocates further professional dev’t of employees
Jean Henri Lhuillier, president and chief executive officer of Cebuana Lhuillier, has enlisted the help of IVY Teams also dubbed as The Social University in providing Cebuana Lhuillier’s more than 8,000-strong workforce access to learning tailor-fit for professional development.
IVY Teams is a social university that brings the campus experience where it becomes possible for users to connect with other learners from various backgrounds and establish meaningful relationships while learning important ideas, grow professionally and make impactful choices that last a long time.
Cebuana Lhuillier is the first Philippines-based company to take part in the IVY Teams platform. It is currently in its pilot phase and is catering to 1,000 employees with plans of rolling out to all employees very soon. This platform complements the Learning and Development Initiatives of the company which includes bringing learning online through their Cebuana Lhuillier Academy Online, as an effective response to the challenges posed by the pandemic.
