IN a momentous event on February 16, 2024, MR.DIY Philippines celebrated the grand reveal of its 500th store at Bellevue Pavilion, Panglao, Bohol.
Key attendees included Roselle Andaya, CEO of MR.DIY Philippines; Hon. Edgardo Arcay, municipal mayor of Panglao, Bohol, and his wife, Aniceta Arcay; along with MR.DIY Philippines executives, Creador leaders, officials from the local government unit of Panglao, Bohol, and trade partners.
The event began with guests being welcomed by musical bands in front of the pavilion, setting the stage for a significant occasion. Opening remarks were delivered by MR.DIY CFO Froilan De Dios, followed by a warm welcome from Mayor Arcay. The highlight of the grand reveal was the business milestone speech by Andaya, expressing the brand’s commitment to becoming an integral part of the communities they serve.
Andaya remarked, “Today marks a significant milestone for MR.DIY Philippines as we celebrate our 500th store, a testament to our relentless commitment to improving homes and connecting hearts across the nation. MR.DIY is not just about growth; we strive to become an integral part of the communities we serve, while giving every Filipino family an affordable means to improve their lifestyle.”
The grand reveal featured an artistic opening of the store projected on the LED screen at the Bellevue Pavilion, with Hudyaka dancers adding to the festive atmosphere. The official pressing of the grand reveal button signified the store’s opening, accompanied by a grand toast to commemorate the occasion.
Following the grand reveal, the event transitioned to the media round table, where guests were greeted with displays showcasing MR.DIY’s business journey from its first store in Balagtas, Bulacan, to the 500th store in Panglao, Bohol.
In response to a question about growth plans, Andaya stated, “We are committed to opening more stores and expanding our reach further. Our focus remains on providing great value-for-money products, coupled with exciting marketing promotions, ensuring our customers continue to receive the best deals on quality items.”
Charles Salecina, deputy head for marketing, highlighted the theme, “500 Stores Strong: Improving homes, Connecting hearts,” explaining how MR.DIY enhances homes by offering quality products and supporting communities through initiatives like the Good Bag Campaign.
Brand ambassador Doug Kramer, discussing their role as celebrity endorsers, emphasized the authenticity of their partnership, aligning with their personal values and resonating with their followers.
The event concluded with the announcement of winners from the MR.DIY Holi-DIY, where lucky attendees won a Jetour X-70 Travel. Guests were also treated to MR.DIY Gift Vouchers through trivia questions.
The celebration reached its pinnacle with a motorcade around Panglao, Bohol, featuring the MR.DIY float from the Sinulog Grand Float Parade, Doug and Cheska Kramer, Tuktuk Toda Riders of Panglao, JCI Chocolate Hills, Francisco Dagohoy Eagles Club, and Brgy. Bil-isan Hudyaka Dancers.
