Thursday, June 19, 2025

MONDELEZ decade of impact, MAGPAREHISTRO Ka!, CHOCO HEAVEN at world fair, HONDA Cars campaign,  HAVAS LIFE on vaccines, LLIC power couples, SHANGRI-LA PLAZA vaccination, CCPA: No to Scams, PH FASHION brands

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A decade of impact

Ten years is a long time. Sustaining something — anything in this amount of time entails dedication and commitment. These two values were indeed the driving forces behind snacks company Mondelez Philippines’ Joy Schools program. Celebrating 10 years this 2021, the program has made an impact on thousands of public-school children both in terms of their health and education.

“For us, doing what’s right means actively helping build a more diverse, inclusive and equitable world — socially and economically. We do this through our colleagues, culture, and community,” explains Ashish Pisharodi, Country Director of Mondelez Philippines. “For the past 10 years, we have been committed to driving inclusion for one very important but under-represented community group — public school children…We dare to dream that many of these children will grow up to realize their potential to become pillars of society, leaders and nation builders.”

 Through the Joy Schools program, the Company has helped improve nutrition through a 9-month feeding program and supported educational improvement for more than 5,300 students in the Philippines. This is through the adoption of 19 elementary schools in total, for some 2 years at a time. Started in the Philippines, the Joy Schools program model has also been implemented in other business units of the Company in South East Asia, including Thailand, Indonesia, Malaysia, Vietnam, and Taiwan.

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Pisharodi says “What fills our hearts are the individual stories…There are countless accounts of children’s school attendance improving, in part to be able to receive their daily meal, which sometimes is the only full meal for the day.  These stories inspire us and keep us going. Stories of hope for a brighter outlook in life.”

Magparehistro Ka!

Vote Pilipinas, a non-partisan non-profit organization operated by Impact Hub Manila, continues to educate Filipino voter registrants through the launch of the first of three town halls under its Magparehistro Ka! campaign. The online event takes place today July 8, at 5 p.m. to 7 p.m. and will be accessible through Zoom and Facebook Live.

In partnership with the Commission on Election (Comelec), these town halls will feature latest data, updates on Vote Pilipinas, showcase sessions with some of Luzon’s Office of Election Officers (OEOs), as well as opportunities to ask Comelec any questions on the registration process.

Comelec Commissioner Rowena Guanzon will give the keynote address before Comelec director James Jimenez and Vote Pilipinas lead Ces Rondario will present the latest data from Comelec and where we are now in terms of voter registration.

Vote Pilipinas will present its campaign plans set alongside its major sponsors and community partners.

Choco heaven at the World Chocolate Fair

S Maison at Conrad Manila will be the sweetest place in town on until July 11, bringing you the must-see World Chocolate Festival where you can indulge in heavenly chocolate treats. Get ready for a sugar high as you feast on the everything chocolate – donuts, ice cream, waffles, tableas, babkas, cookies, and chocolate frozen yoghurt.

Your favorite sweet shops show off their iterations of the award-winning Auro chocolate. For the fair, Auro is partnering with Overdoughs, Café Mary Grace, Poison Doughnuts, Half Saints, Serenitea, Bubu Bars, Lola Café, Pinkberry, and Conrad Manila.

Don’t miss out on their exclusive promos, too! Customers can get free personalized tags for a minimum purchase of P500 from any vendor at the chocolate fair from July 7 to 11. Shoppers can also get free Auro chocolate for a minimum purchase of P300 from July 9 to 11. Prefer to stay at home? Get free delivery for a minimum purchase of P1,000 from July 7 to 11 from 10AM — 6PM.

To top it off, you can also win exciting giveaways! All you have to do is take an Instagram-worthy photo during the fair, post on Instagram, follow and tag @smaison_conrad and @aurochocolate. Don’t forget to use the hashtag, #SMaisonxAuroChocolateFair.  The winners will be notified through direct message on social media at 12pm on Sunday, July 11, and may claim their prize on the same day at or before 8pm.

During the free event and the mall will implement strict safety protocols. For more updates, visit www.smsupermalls.com and follow @smsupermalls on all social media accounts.

Honda Cars campaign extended

Honda Cars Philippines Inc. (HCPI) is extending its “Race to Great Deals” campaign. The promo features deals, cash discounts, and special offers from July 1 to July 31, 2021.

For the All-New City, BR-V, Brio, Civic, CR-V, Jazz, HR-V, Odyssey, and Civic Type R, are cash discounts ranging from P10,000 to P180,000.

For the All-New City, BR-V, Brio, Civic, CR-V, All-New City Hatchback, Jazz, and HR-V, customers may avail of special all-in, and regular all-in low downpayment offers of P10,000 to P83,000.

Until Aug. 31, flexible payment options are available for customers who will be purchasing a Honda Brio.

For the month of July, HCPI is extending the Honda Upgrade Program model coverage to any Brio variant, in addition to the current participating models of All-New City (sedan), BR-V, Civic, CR-V, and HR-V. Under the upgrade program, all current Honda vehicle owners who would be purchasing any variant of the aforementioned models will receive an additional P5,000 cash discount on top of other cash promotions offered for the month

Havas Life tackles vaccine issues 

Havas Life recently hosted “VacciNation: Vaccines for a Healthier Nation.”

The online conversation, part of Havas’ The New Life webinar series, featured Professor Emeritus of University of the Philippines College of Medicine’s Dr. Lulu Bravo, Havas Health & You Global Chief Medical Officer Dr. Suketu Patel, and consumer healthcare expert Dave McCaughan.

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They each discussed the role of health care professionals in building vaccine resilience in the Philippines and the narrative around vaccination positivity.

All three experts agreed on the importance of framing narratives to encourage vaccine confidence, such as positive conversations about vaccines and talking about positive vaccination experiences that focus on facts.

LLIC introduces the power couples

Lueur Lauren International Corporation announces a team of highly acclaimed radio disc jockeys, celebrity rapper, and influencer as their newest brand ambassadors.

Real life couple John “Papa Jackson”Gemperle  and Klariz“Gandang Kara” Magboo,  of Energy FM 106.7 and fiery couple Nikusheen“D-Coy” On and Charlene “Cha-cha”Pega have been named as LLIC’s “Power Couples.” They will join the pantheon of popular faces of Lueur Lauren including British-Filipino model and actor, Derek Ramsay and Binibining Intercontinental 2019 Emma Mary Tiglao.

At the tender age of 1 year, LLIC has proven its resiliency against the pandemic hence encouraging more people to invest in this kind of business.

Lueur Lauren International Corp. is a Filipino-owned multilevel marketing company launched in January 31, 2019.

Shangri-La Plaza vaccination

Shangri-La Plaza has been working with the City of Mandaluyong to vaccinate all mall employees, including the staff of its tenants and partners, to reach 100 percent vaccination and ensure safer shopping experiences for mall guests.

Mayor Carmelita Abalos recently visited the Edsa Shangri-La Hotel Vaccination Site for MANDAVAX, where Shangri-La Plaza employees and frontline personnel received the first dose of the vaccine.

According to Shang Properties Inc. executive vice president Joy Polloso, “Shangri-La Plaza has been working closely with the City of Mandaluyong to reach our goal of 100% vaccination for the mall’s entire workforce, both our own employees and the employees of our tenants. This is all to ensure that we protect everyone working at mall against COVID-19, and provide a safer mall experience for our Shang community.”

CCPA: No to Budol, No to Scams!

The Credit Card Association of the Philippines (CCAP) has launched the #FightBudolMovement, an information campaign on how consumers can protect themselves against fraud.

CCAP said credit card holders can avoid being victims of phising and vishing by not clicking on links and sharing sensitive information to unverified websites and suspicious emails or texts.

Consumers should contact their bank to report lost or stolen cards immediately.

Cardholders are also advised to ensure credit card transactions happen in their presence to ward off skimming devices

CCAP said the key to avoiding scams is to make sure account details are always secured and inaccessible to the public.

PH fashion brands in JP fashion district

Eight Filipino fashion brands–Bagasao, Feanne, HA.Míœ, J Makitalo, Jill Lao, Kelvin Morales, Lorico, and Neil Felipp–will debut new collections in a three-day showroom exhibition in Lifork Harajuku in Tokyo, Japan.

The showroom exhibition is the culmination of PHx Tokyo where market specialists Jason Lee Coates and Hirohito Suzuki of H3O Fashion Bureau and Tetta Ortiz-Mattera of LIT Fashion Consultancy equipped the eight participating designers with essential skills that spanned marketing, branding, and the rudiments of Japanese retailing.

Spearheaded by the PHx Fashion Group and the Center for International Trade Expositions and Missions, PHx Tokyo is an eight-month program that, due to the pandemic, was conducted through digital means.

All PHx Tokyo brands are also housed on FAME+

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