PLDT Inc.’s digital financial platform Maya is doubling down on its digital banking advantage to accelerate growth with new financial services such as credit and investments.
Maya launched a new campaign “My Money. My Bank. My Way”, which aims to bring digital banking to the mainstream and empower Filipinos to take control of their finances with innovations that make money management easier, more personalized and rewarding.
“Filipinos trust banks and like the convenience of e-wallets. By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers. Our strategy has allowed us to deliver a superior and unmatched banking and payments experience,” said Shailesh Baidwan, Maya Group president.
Among the highlighted innovations in the campaign is Maya’s consumer savings account that offers easy account opening with just one valid ID, a boosted high-interest rate of up to 10 percent p.a., which can be achieved the more customers spend in their Maya wallet, daily interest crediting and customizable personal goals.
Maya is also the first finance app to offer customers their own @username, making sending money as easy as tagging friends in TikTok or Instagram.
The Maya card is accepted by over 80 million merchants worldwide.
To date, Maya counts over 1.5 million bank customers. It is the No. 1 digital banking app in the Philippines, with the most app downloads and monthly active users among the country’s six licensed digital banks, per intelligence firm data.
It is also the highest-rated finance app on the App Store and Google Play, beating leading e-wallet and bank brands, with a 99.94 percent uptime rate, easy account opening and real-time transaction history features.
“Moreover, we’ve seen firsthand that customers who save or borrow transact 2 to 3 times more than payments-only users. Our innovations, such as daily interest crediting and gamified savings, have led to a stickier app experience, more types of transactions, and greater share of wallet,” Baidwan said.
To encourage more Filipinos to save and use digital transactions, customers can boost their Maya savings with up to 10 percent per annum daily interest rate the more they do wallet transactions, starting March 7.
