International Container Terminal Services Inc. (ICTSI) said its Manila Harbor Center (MHC) operation will now be called Manila Multipurpose Terminal, sporting a new logo and a website as part of a strategic rebranding initiative.
“The rebranding is inspired by the company’s steady growth and to underscore synergies with its owner and parent company,” ICTSI said.
ICTSI took ownership of Manila Multipurpose Terminal in 2021. Its global brand of port operation has enabled the terminal to leverage new opportunities and navigate the shifting trends in global trade.
“As a subsidiary of International Container Terminal Services, Inc., we embarked on this rebranding initiative to echo the ICTSI Group’s global standards and industry leadership,” said Phillip Marsham, ICTSI global director for Manila Multipurpose Terminal.
“Manila Multipurpose Terminal embodies a renewed corporate vision that centers on excellence, efficiency and innovation. Embracing ICTSI’s values, we are excited to move forward to a new chapter in general cargo operations in the Philippines,” Marsham added.
With an annual capacity of 10 million metric tons, Manila Multipurpose Terminal’s 13.2-hectare facility serves major industries, including construction, mining, power, telecommunications, manufacturing and agriculture, catering to bulk, breakbulk, project and other types of general cargo.
It is the largest international bulk and breakbulk operations hub in the Philippines.
“The company remains firmly committed to its role in nation building and strives to stay at the forefront of innovation to meet the evolving needs of the market,” ICTSI said in a statement. – Ruelle Castro
