Thursday, September 18, 2025

Joyride plans to enter food delivery service

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Motorycle taxi provider JoyRide plans to expand the business into the food delivery service this year.

JoyRide, which is operating for two months under the pilot test for motorcycle taxi, is set to compete with the likes of Germany-headquartered Foodpanda and Singaporean-owned companies Honestbee and GrabFood.

“Food delivery is a natural extension of our transport offerings. Since we have overwhelming pool of bikers, it is really inevitable to venture to this business. We also wanted to provide more livelihood opportunities for the Filipino people,” Noli Eala, Joyride vice president for corporate affairs, said in a statement.

JoyRide started its pilot test last December. Eala said the company has seen robust growth for its motorcycle hailing app service JoyRide in the past two months.

“Food is the most popular product in the delivery service industry. When the delivery service was born many years ago, it was the variety of food products that encouraged the door-to-door service,” Eala said.

“JoyRide also hopes to deliver positive impact into the lives of our people by providing them economic opportunities especially for local businesses and to create jobs for delivery-partners,” he added.

Eala said aside from plans to have a food delivery service platform, the company would introduce various features in the app that can cater to all kinds of customers.

Once the food delivery business becomes successful for JoyRide, the company said it will further widen its reach and is targeting to be in the emerging cities in the country.

As of February 18, 2020, JoyRide, a Filipino owned company, has 15,000 riders in Metro Manila, 4,488 riders in Metro Cebu and 198 riders in Cagayan de Oro.

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