GRAB Philippines is optimistic about sustaining the growth of food delivery service amid post-pandemic consumer behavior.
In a press briefing, Greg Camacho, Grab Philippines director for deliveries, said the company is still seeing growth opportunities in the micro small, and medium enterprises (MSMEs).
Grab data showed 8 in 10 merchants say t delivery platforms are a must-have for their businesses to survive.
In 2022 average basket size on GrabFood and GrabMart grew by 84 percent versus 2019.
“When the pandemic happened, there was explosive growth because people were stuck at home and they had to do deliveries. Growth has normalized but there is still (growth)… growth has normally moderated. The important thing to really focus on is how do we adapt because the environment has changed,” Camacho said.
To ensure that Filipino food businesses, particularly MSMEs, succeed during the post-pandemic consumer behavior shift, GrabFood has provided them with technology that enables them to better adapt to changing consumer needs.
Through Scan-to-Order, Self Pick-Up, Find & Dine and Mix & Match, GrabFood has handed Filipino merchants the power of digital convenience and created an agile food ecosystem that supports businesses.
Scan-to-Order is a dine-in solution that will allow consumers to both order and pay for dine-in orders using the Grab app, while Self Pick-Up allows consumers to order ahead and pick up their orders from merchants.
These solutions enable consumers to skip in-store queues, allowing merchants to manage their order capacity better.
Find and Dine enables consumers to discover new restaurants around their vicinity, optimizing the discoverability of merchants on the platform.
Mix & Match allows eaters to order from several merchants with just one order fee.
Grab has also designed accessible and hassle-free financing support geared at stimulating business recoveries such as quick cashouts, cash loans, and flexible schemes.
Through these solutions, GrabFood is optimistic Filipino food businesses will make it through the post-pandemic era and continue to promote the culinary identity of the country.
Meanwhile, Grab data from across the region showed 88 percent got to know of a new store because of delivery apps and 90 percent tried at least one new store in a delivery app that they have not tried in person.
According to a regional Grab study, 9 out of 10 consumers now prefer brands with an integrated online-to-offline experience — a clear indication of the clamor for digital convenience as people dine in-store.
Grab food consumers ordered 1.7 times more often in 2022 compared to 2019 and GrabMart consumers ordered 1.4 times more often in 2022 compared to 2020.
