Globe Telecom Inc. shared that services unit Asticom Technology Inc. is eyeing the P11.25 billion market for information technology-business services outsourcing (IT-BSO) in the Philippines and the even bigger market in Southeast Asia.
Asticom, through its first subsidiary Asti Business Services Inc. (ABSI), intends to become the number one shared services provider in the country by delivering superior customer service and local expertise to international brands with local presence and country-based enterprises.
“We are targeting large enterprises within telco, tech, banking and fintech, logistics, and e-commerce among possible clients. With this in mind, ABSI’s market focus in the near-term is on the domestic Business process services market and at the same time setting our sights on winning international clients too,” said Mharicar Castillo-Reyes, Asticom president and chief executive officer.
“ABSI will provide services in the grey space between the Global In-house centers and contact centers industries focusing on HR, Finance, Customer Experience & Admin support,” she added.
ABSI is a business process solutions company providing enterprises with Above and Beyond Service Innovation with end-to-end solutions for human resources, administrative, finance and IT functions.
It has at least 1,000 people which is also its contribution in providing stable and dependable employment for the country’s workforce, Asticom said.
It projects to generate an income of at least P500 million annually. To do this, Asticom has set its sights on both the domestic and international markets.
Launched recently, ABSI will provide shared services to various industries including telecommunications, financial technology, IT, retail, health, logistics, automotive, banking, education, real estate and aviation.
“More than launching a subsidiary, our goal is to showcase Filipino innovation and expertise as an international IT-BSO services provider,” said Gary Ona, ABSI general manager.
ABSI offers digital platform solutions to help enterprises in their digital transformation such as in customer experience and employee engagement.
In addition to IT-enabled services such as web and mobile application development, ABSI will also focus on process optimization for front and back-end office functions ranging from customer verification to payroll administration and finance support services. – Myla Iglesias
