Paris Baguette, a renowned global bakery chain established in 1988 under the umbrella of SPC Group, a leading South Korean food and confectionery conglomerate, proudly inaugurated its first bakery café in the Philippines, situated in the iconic SM Mall of Asia.
Guests savored a delightful array of Paris Baguette’s global favorites, such as the signature silky roll, strawberry yogurt cake, and their flaky-buttery croissants. The event also marked the debut of the Philippines-exclusive Ube Series, demonstrating the brand’s commitment to catering to local Filipino tastes while fostering innovation.
“We are confident that Filipinos will love our artisanal delights as much as we love baking them. As we embark on this exciting journey, starting with our flagship store at SM Mall of Asia, we eagerly anticipate sharing our culinary craftsmanship with the rest of the Philippines,” said Frederick Siy, vice chairman of Berjaya Paris Baguette Philippines. He acknowledged, “Today’s milestone is a testament to the dedication of our partners, Malaysia’s Berjaya Food Berhad, and SPC Group. Their efforts and unwavering commitment have made it possible for us to enjoy moments of indulgence amidst the bustling city of Metro Manila.”
Today, Paris Baguette boasts a presence with over 3400 stores in its homeland, making them the number one bakery chain in South Korea. The brand’s global footprint extends to nearly 4,000 locations.
“Looking ahead, we are thrilled to announce our ambitious expansion plans for the year, aiming to open four additional stores across strategic locations in the Philippines,” affirmed Dato’ Sydney Quays, Chairman of Berjaya Paris Baguette Philippines. “Starting with SM malls, we are excited to embark on this journey of growth and culinary exploration, bringing Paris Baguette’s renowned offerings closer to more Filipino communities. We extend our heartfelt gratitude to the SM family for their unwavering support and partnership.”
“I am thrilled for the journey ahead with the first store here in the Philippines,” said Hur Jin-Soo, president and CEO of SPC Group during the event. “Our commitment to quality and customer experience, coupled with Filipino warmth and hospitality, holds a promising prospect for all of us. We look forward to sharing our quality pastries and bread with the Philippines, marking the beginning of a long journey together.”
With each new location, Paris Baguette has become a beloved destination for locals, offering not only exceptional French-inspired baked goods but also an ambiance that reflects the brand’s theme. Debuting in the Philippines, a nation with a deep appreciation for South Korean culture and culinary excellence, Paris Baguette is poised to win the hearts and taste buds of Filipinos.
“The Philippines and South Korea share a longstanding friendship,” said the Ambassador of South Korea to the Philippines, His Excellency Lee Sang-Hwa. “Through music, cuisine, media, and much more, our cultures have intertwined. With this first Paris Baguette Bakery Café, a setting often portrayed in popular Korean dramas, we hope to continue this relationship and bring us even closer through conversations and unforgettable experiences over great food.”
“Filipinos are quite familiar with Korean culture. Under these circumstances, the introduction of Paris Baguette into the Philippine market is very timely as it coincides with the 75th anniversary of diplomatic ties between Korea and the Philippines,” said the Ambassador of South Korea to the Philippines, His Excellency Lee Sang-Hwa. “With the recent signing of the Korea-Philippines FTA, we embark on a new chapter of economic cooperation, driven by mutual prosperity and shared aspirations.”
