For nearly nine decades, the iconic Glico running man, officially known as the Goal-in mark, has illuminated the bank of Dotonbori Canal in Osaka. Behind this renowned signage lies Glico, a Japanese food manufacturing powerhouse dedicated to enhancing people’s health through innovative products. On April 18, Glico marked its 5th anniversary in the Philippines with a memorable celebration.
Under the corporate purpose of “Healthier Days, Wellbeing for life,” Glico hosted a thrilling night for its business partners and associates in the Philippines, showcasing its hallmark innovations that have transformed snacking in the country. Glico’s journey in the Philippines began in 2019 with the introduction of some of Japan’s beloved snacks, including the famous Pocky.
Driven by the mission to spread happiness, Pocky quickly became a favorite among Filipino moms for providing kids with a healthy and enjoyable snacking experience. Celebrity Mom, Camille Prats, attests to this, sharing how Pocky has become a pantry essential for her family, offering a guilt-free solution to satisfy their sweet cravings.
Today, Pocky has been enhanced with added fiber for a crispier texture and enriched with whole wheat in the pretzel, while maintaining its irresistible chocolate coating, offering consumers a tastier and healthier version of the beloved snack.
In line with its commitment to innovation, Glico is set to introduce the NEW Pocky Premium Crushed Fruits line in May. This multigrain biscuit stick is coated in thick yogurt cream with real fruit chunks, offering a wholesome snacking experience bursting with real fruit flavor.
In addition to its confectionery offerings, Glico is bringing the leading almond milk in Japan — Almond Koka — to the Philippines. Made from 94 percent almond milk, Almond Koka is high in vitamin E, fiber, and contains zero cholesterol. With lactose intolerance affecting 9/10 Asians, Almond Koka provides a relevant lactose-free, dairy-free, and soy-free alternative, available in three delicious flavors: unsweetened, original, and chocolate.
Glico’s commitment to innovation extends to exciting collaborations, including partnerships with LIT Manila to create unique Pocky and Almond Koka drinks, offering adults a new way to enjoy their favorite snacks.
Moreover, Glico’s brand partnerships for Almond Koka allow consumers to indulge guilt-free in their favorite sweet treats. Handcrafted drinks made with Almond Koka by Auro Chocolate are now available in their cafes, providing a delicious and wholesome option for chocolate lovers.
This summer, Glico, in collaboration with Tiger Sugar, brings the beloved Brown Sugar boba milk drink infused with Almond Koka goodness, available nationwide starting April 19.
To heighten the excitement, Glico and Gelato Manila have launched a new plant-based gelato line made with Almond Koka during the anniversary event. Explore the three delightful flavors available at http://gelatomanila.com
