Fostering a culture of diversity, equity, inclusion

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Cebuana Lhuillier’s transformation from a single pawnshop to a leading micro financial services company in the Philippines is a testament to its commitment to both customer service and employee well-being.

Recognizing that happy employees lead to happy customers, Cebuana Lhuillier heavily invests in its workforce, fostering a culture of Diversity, Equity, and Inclusion (DEI).

This commitment to DEI is evident in the company’s powerful Management Committee, which features accomplished women leaders like Jo-Ann Yuson Tacorda (first VP and chief administrative officer), Ruth Pajares Viray (first VP and Shared Services Center group head), Annette Tirol (senior VP for Strategy, Customer Engagement, and Market Development), Atty. Rosario Ereño (first VP and Legal Services group head), Erlinda Manansala Sumanga (first VP and Money Transfer group head), and Rozelyn Aguila Torreno (VP and executive assistant to the CEO).

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Each leader exemplifies the value of DEI. They emphasize the importance of diverse viewpoints, a wider talent pool, stronger collaboration, and a positive reputation. These factors contribute not only to Cebuana Lhuillier’s financial wellness mission but also to their own personal and professional growth.

Tacorda’s journey as the first VP and chief administrative officer embodies Cebuana Lhuillier’s dedication to DEI and leadership development.

Throughout her tenure, she has played a pivotal role in shaping administrative strategies, fostering a culture of excellence, and driving impactful initiatives like the “Ibelong” campaign. This campaign champions DEI within the organization and the broader community, promoting acceptance, respect, and empowerment for all employees.

Cebuana Lhuillier celebrates its women leaders and employees as role models for a diverse and inclusive workplace. The company recognizes that DEI is not just a moral imperative but a strategic advantage, leading to a stronger, more innovative, and more equitable organization.

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