The impact of Covid-19 has instantly slammed businesses and different industries. Despite the efforts made to push the economy forward, there are still businesses and establishments that feel its continuous effects as in the hospitality industry.
These affected businesses have doubled efforts to develop and adapt to the new normal by following heightened safety measures and investing in innovative technology ways for the protection of guests and employees alike, as the largest and fastest-growing Filipino-owned hotel chain in the country did across all of its branches.
Aside from the enhanced new normal protocols such as no contact fixtures and thermal scans, some changes and innovations that the Hotel Sogo management applied across its branches include, UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing (method to indicate the presence and amount of microorganisms), Covid sniffer dogs, reduced touch points, and application of anti-microbial coatings in frequently touched surfaces.
Through Hotel Sogo’s 11 So Safe Innovations, the safety and wellness of guests as well as its employees are set first.
Aside from the hotel innovations that have been implemented, Hotel Sogo is also ramping up its effort in helping fellow countrymen through its Corporate Social Responsibility program, Sogo Cares. Hotel Sogo is helping indigent communities who are in need of basic necessities, such as food, medicines and water.
“Recently, we donated food packs with linens and towels to the fire victims in Manila. We also donated essential needs such as bottled waters, linens, pillows, surgical masks, pillow cases, and mattresses to the Philippine General Hospital with the help of AFP and we also gave assistance in different community pantries in Bulacan and Quezon City. Our team will definitely help those who are in need in these trying times. Even in this time of GCQ, Hotel Sogo is still accepting frontliners, essential, repatriated OFW, seafarers and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,” stated Sue Geminiano, Hotel Sogo corporate marketing manager said.
Over the course of six (6) years, starting from 2015, Hotel Sogo through its Corporate Social Responsibility program Sogo Cares has conducted over 400 medical missions with 100,000 plus beneficiaries, led over 600 donations with more than 170,000 beneficiaries.
