BeautyCon 2024, hosted by Watsons, the Philippines’ leading health, wellness, and beauty retailer, concluded at the SMX Convention Center in Pasay City, offering attendees a four-day immersion into the latest beauty trends and innovations from March 20 to 23.

Featuring over 100 beauty brands, including Naturals by Watsons, Watsons Brand, Watsons’ Globally Owned Brands and Exclusives (GOBE), Watsons Baby, alongside Glamworks, Hair Treats, and Body Treats, the event delighted visitors with exciting deals, discounts, and exclusive freebies across a spectrum of high-quality beauty, skincare, haircare, bath, and baby products, all curated to enhance beauty routines sustainably while remaining affordable.
Sharon Decapia, Watsons senior assistant vice president for Marketing, PR and Sustainability, underscored the brand’s dedication to providing superior quality products at accessible prices while championing sustainability and positive change.
As BeautyCon 2024 concluded, attendees were encouraged to embark on their beauty journey with confidence, armed with access to top-quality, affordable products that prioritize personal care and environmental responsibility.
Naturals by Watsons spotlighted products crafted with over 90 percent natural ingredients, delivering gentle yet effective skincare and haircare solutions. With a steadfast commitment to sustainability, these products utilize ethically sourced ingredients and eco-friendly packaging, embodying clean beauty that honors both consumers and the environment.
Watsons Brand continued its legacy of providing a comprehensive range of products, ensuring affordability without compromising on quality. Each item undergoes rigorous testing to guarantee excellence, with eco-friendly practices integrated into production processes to minimize environmental impact.
Glamworks, Hair Treats, and Body Treats showcased essential summer offerings, including damage-free hair coloring, nourishing hair treatments, and rejuvenating body lotions, all at budget-friendly prices. These products empower consumers to achieve a radiant, flawless glow throughout the summer season.
Watsons Baby products prioritized safety and affordability, undergoing meticulous testing to meet the highest standards. From diapers to toiletries, these products provide top-notch quality care for infants, reassuring parents with Eurotox-accredited approval and a range of features designed for comfort and protection.