DITO Telecommunity, the fastest-growing telecom provider in the Philippines, has achieved a significant milestone by being rated the #1 Mobile Network in the country.
To commemorate this achievement, DITO proudly launches its newest campaign, “DITO SA PUSO KO,” featuring the renowned stars Dingdong Dantes and Marian Rivera from the top-grossing Filipino film “Rewind.” This campaign celebrates the bond between DITO and its users, known as DITOZENS, who continually inspire the company’s pursuit of excellence in customer satisfaction and digital innovation.
The release of a heartwarming online video, accompanied by a special rendition of the iconic Filipino song “Dito Sa Puso Ko,” symbolizes DITO’s latest milestone as the top-rated mobile network in the Philippines, as recognized by Ookla, a global leader in network intelligence and connectivity insights.
This campaign underscores DITO’s steadfast commitment to enriching the lives of Filipinos by providing reliable connectivity and innovative solutions to fulfill their digital aspirations. It also reflects the growing popularity of DITO among Filipino consumers, with an increasing number of subscribers opting for its quality products and services.
Evelyn Jimenez, chief revenue officer for Consumer at DITO, expressed gratitude for the overwhelming support from millions of DITOZENS: “Our newest campaign goes beyond showcasing our offerings; it’s about celebrating the mutual love between DITO and our users. It’s heartening to see our subscribers embrace DITO, as evidenced by Ookla’s recognition. We are truly honored to be number one in their hearts and minds.”
Dingdong Dantes and Marian Rivera, recognized for their charm and charisma, join DITO as the power couple behind this exciting campaign. Their involvement aims to encourage more Filipinos to experience DITO’s next-generation technology and underscores DITO’s commitment to empowering and connecting communities nationwide.
Jasper Evangelista, brand and marketing director, at DITO emphasized the significance of partnering with Dingdong and Marian: “Their influence extends beyond entertainment; they inspire positive change across diverse communities. As digital stars of DITO, they symbolize our shared vision of connecting and empowering Filipinos nationwide.”
In the recently released online video of “DITO SA PUSO KO,” hearts symbolizing DITO’s love spread to everyone, reflecting the company’s journey fueled by high-speed connectivity and the unwavering support of DITOZENS.
“At the outset, breaking into the market was daunting, especially amidst a long-standing duopoly. However, armed with a customer-centric approach and a passion for making a difference, DITO thrived. We started with thousands of subscribers, and now, after three years, we have millions of DITOZENS who trust our brand and products,” added Jimenez.
Celebrating this milestone with Dingdong and Marian signifies not just success but a commitment to elevate DITO’s standards further.
“As we celebrate this achievement, we acknowledge that it’s just the beginning. Moving forward, we remain committed to delivering consistent customer satisfaction, value-driven products, and inclusive next-generation technology,” concluded Jimenez.
Experience DITO’s newest campaign: https://youtu.be/ZTGGDL_h1SU.
