An automotive electronic commerce platform reported it facilitated P28 billion worth of sales to 16 partner-brands in 2021, indicative of the strong digital adoption of car buyers and sellers due to the pandemic.
These were from 24,835 buyers, representing 8 percent of total vehicles sold in 2021.
AutoDeal’s Industry Insights Report showed the average price of a vehicle bought on the platform is P1.19 million.
While the report did not indicate the comparative value of sales and buyers in 2020, it noted a 14 percent increase in website visits last year to 34 million and a 32 percent improvement in quotes and test drives to 326,037.
The report added 82 percent of AutoDeal buyers use smartphones to shop for vehicles and it takes an average of 62days for the buyers to make the actual purchase from the time they inquire online.
It takes 38 minutes on the average for partner dealers to respond
The top five most inquired brands are Toyota, Suzuki, Ford, Isuzu and Mitsubishi.
The top sellers by category are Mitsubishi Montero Sports for the mid-size SUV; Toyota Vios, subcompact car; Kia Stonic, subcompact crossover; Mitsubishi Xpander,MPV; Nissan Navara, pickup; Ford Territory, compact crossover; Mitsubishi L300, commercial vehicle; Honda Civic, compact car and Toyota Hiace, van.
“The automotive industry is going through a state of massive change from connectivity, electrification and digitization of the customer experience. Customers expect seamless digital experiences not only from ecommerce, but also when buying a car, where they expect a personalized and multi-channel journey,” said Daniel Scott, AutoDeal chief executive officer and co-founder.
Christopher Franks AutoDeal Chief Operating Officer aid while many brands and dealers have recently transitioned to digital sales activities; transactions still require for the most part a physical dealership for facilitation.
While this is not the case for all sales, there are certainly more budget allocations going into digital lead-generation than there is going into better customer fulfillment processes,” Franks said. Irma Isip
