The Department of Environment and Natural Resources (DENR) signed a memorandum of understanding with the Jollibee Foods Corp. (JFC) and the Jollibee Group Foundation (JGF) Inc. for the reforestation of mangrove areas and promotion of sustainability in various communities where the fast food chain is located.
The DENR said the partnership signed last week is a key initiative under the Transdisciplinary Approach for Resilience and Environmental Sustainability program and JFC’s Joy for Tomorrow that also promotes reduction of greenhouse gas emissions in the Philippines.
“The partnership will strengthen collaborations for a decarbonized and regenerative future, promote science-based risk assessment, sustain climate-smart leadership and governance, and scale up community initiatives on mangrove protection and management,” said DENR Secretary Maria Antonia Yulo Loyzaga, in a statement.
Under the agreement, JFC and JGF will mobilize volunteer employees to work with DENR’s regional offices in implementing community-based mangrove protection and reforestation initiatives as well as for possible additional sustainable efforts.
“This is meaningful to us at JFC because we understand our bigger role beyond doing business. We’ve always believed in the power of making a positive impact not just for our company and people, but also for the world we live in,” said Ernesto Tanmantiong, JFC president and chief executive officer.
Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries.
