Friday, April 18, 2025

Converge targets 150K MSMEs

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CONVERGE ICT Solutions Inc. is targeting to capture about 150,000 micro, small, and medium enterprises (MSMEs) operating in the tourism and hospitality sector in the Philippines with its cloud-based hotel management solution.

The Converge workplace hotel management solution gives more control and visibility to small hotels over their operations.

“In the past, you go to booking aggregator sites for a booking, and small hotels have to pay a commission to them to sell a room. With this solution, small hotels and resorts now have the ability on their website to accept direct bookings and payments. For this to happen it means you automate the operations of the hotel,” said Converge chief operations officer Jesus Romero.

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Converge and Filipino-owned technology firm Comise Solutions Inc. forged a partnership last year with the aim of synergizing their solutions for the underserved segment of the hospitality industry by offering cloud-based world-class hotel applications previously available only for five-star hotels. From then on, they formed their respective teams to package the solutions for MSMEs

With the high-speed, pure connectivity of Converge and Comise’s expertise in hospitality management solutions, hotels can track their operations in a single platform, increasing their efficiency, profitability, and guest satisfaction.

This is the latest value-added service being offered by fiber broadband company Converge, under its Workplace family of products. Converge Workplace is the umbrella brand for business productivity software solutions.

“The solution will help hotels to automate their hotel operations and accurately monitor the inventory, pricing, and booking of guests,” said Jojo Abundancia, Comise Solutions Inc. president

Comise is involved in the development and delivery of technology-enabled solutions. It is the authorized reseller of the eZee Hospitality IT Solutions – Cloud Based Property Management System, Channel Manager, and Reservations Management System.

Apart from allowing hotels and resort owners to have their own booking system, they can also manage room inventory, and manage the different departments of the hotel – from housekeeping and front desk to maintenance. One advantage of having a dedicated booking platform is eliminating the commission fee to pay to hotel booking aggregators, as hotels can accept booking themselves.

In addition, as a software turnkey product, the hotel management solution does away with the need for an IT department or to install expensive hardware – the only requirement is a strong broadband connection which Converge can provide to the MSME.

According to the DTI – Bureau of Small and Medium Enterprise Development 2021 Philippines MSME Statistics in Brief report, MSMEs comprise 99.6 percent of all Philippine businesses, with an employment contributor of 65 percent of the total workforce. Of these MSMEs, the hospitality and tourism industry accounts for 14 percent, employing 670,040 people.

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