In contrast to the troubles on the automobile side, Honda Motor Co. Japan is beefing up its motorcycle manufacturing in the Philippines
In a statement, unit Honda Philippines Inc. (HPI) said the new BeAT will be manufactured in the Philippines this coming March.
HPI said the localization of the New BeAT model signifies the company’s commitment to give products that are relevant to the needs and lifestyle of its consumers.
Susumu Mitsuishi, HPI president, the company eyes 130,000 units fiscal year production volume.
HPI is currently the number one motorcycle manufacturer in the Philippines.
“We are excited to announce that HPI will manufacture the new BeAT to immediately address to the fast-paced demand of the Filipino customers. Young riders are becoming more demanding in terms of their riding needs — from style to technology, which is why we want to prioritize this model as one of the high-selling AT (automatic) model that suits the Philippine road traffic condition,” said Mitsuishi.
Motorcycle production in the Philippines, the second largest in Southeast Asia, rose 7 percent in 2018 to 1.7 million from 1.58 million in 2018.
Sales rose 3.5 percent to 369,941 units from 357,410 units the previous year.
