ABS-CBN Corp. has formed a strategic partnership with India’s over-the-top (OTT) market leader, MX Player, to strengthen and expand its reach among international audiences.
The collaboration between ABS-CBN and MX Player is a first for both companies whose business operations extend across continents.
“In this partnership, ABS-CBN and MX Player are able to show to a wider range of audiences the shared culture of Filipinos and Indians, and — more importantly — true humanity through exceptional storytelling. Whether it’s about revenge or a love story, crime or action, family or society, viewers will surely find a story apt to their taste,” Maribel Hernaez, ABS-CBN Global’s managing director for Asia Pacific region, said in a statement.
MX Player said, “MX Vdesi is a content category that is performing extremely well on our platform, and we strive to bring viewers compelling stories from around the world in an Indian language of their preference. We’re delighted to expand into a new international territory with the addition of these five Filipino titles and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences.”
MX Player users can now enjoy the following array of premium Filipino content dubbed in various Indian languages such as Hindi, Tamil, Marathi, Bengali, Kannada, and Malayalam on their desktop and laptop computers, tablets, mobile phones, smart TVs, internet-enabled devices and gaming consoles:
MX Player, having bolstered its presence since its launch in 2019 with over a billion downloads, is now available as an OTT platform in the US, Canada, Australia, South America, and parts of Asia.
While, ABS-CBN has international subsidiaries in the US, Canada, the Middle East, Europe, Australia, Asia, and the Pacific Islands. Today, its content is available through cable/satellite, IPTV (video-on-demand set-top box), and iWantTFC (OTT).
