The Alcoholic Beverages Alliance of the Philippines (ABAPI) has signed a pledge for the responsible sale of wines and spirits online in partnership with leading e-commerce platforms across the country.
The voluntary industry pledge aims to put safeguards in place across e-commerce platforms with a strong focus on preventing minors from purchasing liquor online.
Signatories include members of ABAPI–an organization comprised of the leading international alcohol beverage producers, as well as importers and distributors in the country such as Diageo, Pernod Ricard, Moí«t Hennessy and Brown-Forman–owners of alcohol brands such as Johnnie Walker, Absolut Vodka, Hennessy and Jack Daniels.
Platforms that signed the pledge include Lazada Philippines, Liquor.ph, The Booze Shop, Manila Wine, Winery.ph, Singlemalt.ph and Alcoline/Clink.ph.
Safeguards include putting warning messages or prompts, adopting age-screening processes and other measures that will reduce the risk of minors having access to liquor.
ABAPI also committed to share industry best practices and help e-retailers in terms of training and capacity-building.
