Nestlé Philippines eyes a turnover of P170 billion this year, a 6 percent increase from P160 billion in 2022, making it still among the top 10 markets for the Swiss company globally.
Nestlé also eyes to expand its existing manufacturing line in the Philippines to include nutrition for elders as well as adult vitamins, minerals and supplements.
Mark Schneider, global chief executive officer of Nestlé Group, told reporters the Philippines is the company’s largest market in the zone of Asia, Oceania and Africa and is a market where it has a strong, long standing presence.
“We’re deeply committed to being a good corporate citizen here; growing in this market and doing what we can to help advance Philippine society,” said Schneider who was in Manila on June 23 for a visit to the Manuel L. Quezon Elementary School, a key participant in Nestlé Wellness Campus (NWC).
Kais Marzouki, chairman and CEO, Nestlé Philippines, said at least 2 to 3 percent of the company’s sales every year is reinvested in the country where it has five factories.
With 90 percent of its products sold in the country made locally, Nestle is keen on manufacturing and sourcing more from the Philippines.
“The sourcing of more coffee from the southern part of the Philippines is a key initiative of ours. We have a wonderful coffee market here. We’re working with farmers on the ground to be sure that more coffee is produced locally, so that there’s less need for imports into this country,” Schneider said.
NWC is a banner initiative of Nestlé Philippines tackling major malnutrition and health issues among Filipino children with adverse immediate and future consequences and is. It is part of the Group’s global umbrella campaign called Nestle for Healthier Kids.
Nestle targets to expand the program by 10 percent annually in the Philippines where it has reached more than 20,000 schools, teaching 10.5 million children nutrition, health, and fitness practices, while reaching out to their teachers and parents.
“The next generation of the Philippines… you want to teach them healthy habits (and) the whole social aspect of eating together and being part of their family… As the world’s largest food company, we can contribute to that,” Schneider said. Irma Isip
