SHAKEY’S Pizza Asia Ventures Inc. (SPAVI) has put up its 2,000th Potato Corner (PC) store with the opening of its PC XP branch located in SM Cebu owned by franchisee Por Fin Trading Corp.
“The PC XP store is a new experiential store format, featuring an expanded menu and branded merchandising in store. PC XP’s menu includes friescream, exclusive flavors, signature beverages, and special cuts. The store utilizes a larger footprint as well, with dedicated retail space for PC branded merchandising,” the company said in a statement.
PC inaugurated its first XP store in July this year, a company-owned store in Glorietta, Makati. The 2,000th PC store in Cebu is the second of such format.
Joey Alvero, PC chief operating officer, said the brand has also expanded its international footprint. Recently, PC has planted its flag in Malaysia and has been building its presence in China.
Since its acquisition by SPAVI in 2022, PC has grown its network by more than 700 stores and outlets worldwide. In 2023 alone, the group opened 359 units, approximately one outlet a day.
