MANILA, Philippines — TikTok Shop reinforced its commitment to women entrepreneurs at the Go Negosyo Women Summit 2025: Women BreakingBoundaries, highlighting the transformative powers of digital platforms for female business owners.
The summit brought together female business leaders, government officials, and aspiring entrepreneurs to discuss the evolving role of women in business and digital opportunities.
“Digital commerce is transforming the way Filipino MSMEs grow, and women entrepreneurs are at the forefront of this shift”, said Joey Concepcion, Go Negosyo founder. “e-Commerce platforms are empowering them to scale their businesses, connect with customers nationwide, and build sustainable brands through content-driven engagement. Go Negosyo is proud to collaborate with TikTok Shop and other online marketplaces in equipping small business owners with the right tools, insights, and networks to thrive in the digital economy.”
Digital Platform Drives Business Growth
TikTok Shop’s Category Lead for Health and Mom & Baby, Joanna Tantoco, shared insights into the platform’s ACE Framework – Assortment, Content, and Empowerment – which helps sellers optimize their product selection and enhance customer engagement.
The summit showcased success stories of women-led businesses that have flourished through TikTok Shop:
- Cley’s Food Products transformed from a home-based business to a thriving enterprise, now employing 15 workers and leveraging live shopping tools to expand nationwide.
- Wellness Whispers, founded by entrepreneur Dani Barretto, built a strong community around self-care by integrating interactive content and live selling strategies.
- Tiny Buds merged profitability with purpose, using digital commerce to tell its brand story while supporting social initiatives like its partnership with Make-A-Wish Philippines.
Recognition of Women Entrepreneurs
The summit celebrated outstanding Filipina entrepreneurs, with Abbie Ricohermoso of Josefina’s Homemade Food recognized as one of Go Negosyo’s Inspiring Filipina Entrepreneurs. The awards were presented by First Lady Liza Marcos, Joey Concepcion, and Department of Trade and Industry Secretary Cristina Roque.
Ongoing Commitment to Digital Empowerment
TikTok Shop continues to collaborate with organizations like the Department of Trade and Industry to support entrepreneurs. The “Buy Local, Shop Local” campaign reinforces the platform’s commitment to strengthening the local MSME ecosystem.
As social commerce evolves, TikTok Shop remains dedicated to empowering Filipino entrepreneurs, particularly women-led businesses, by offering innovative selling solutions and building a supportive online marketplace.
About TikTok Shop
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly on TikTok. The platform enables merchants to upload products and manage everything from shipping to fullfilment, recommending products to TikTok audiences through shoppable content formats.
