SM GUUN Environmental Company, Inc. (SM GUUN), a joint venture of SM Prime Holdings, Inc. and Yokohama-based Japanese environmental solutions company GUUN, is creating a collaborative ecosystem dedicated to waste transformation and circularity – a crucial step toward achieving successful waste management for a waste-free future.
The initiative, developed with circularity partners, reimagines waste not as an endpoint but as a renewable resource.
Circularity in Action
“At SM GUUN, we see waste as the beginning of new opportunities,” said George Cheung, SM GUUN President.
This innovative model unites technology innovators, manufacturers, policymakers, and community organizations to scale up advanced recycling, upcycling, and waste-to-energy solutions while reducing landfill dependence and minimizing environmental impact.
“Through this ecosystem, and with the strength of our partners, we are turning waste into valuable resources — for the environment, the economy, and society,” said Cheung.
The initiative extends beyond waste management, focusing on creating circular value chains that generate economic opportunities, reduce emissions, and foster social inclusion. SM GUUN emphasizes that partnerships are essential to making circularity both systemic and sustainable.
A Blueprint for the Future
In Asia, establishing end markets remains a new frontier. The challenging process requires creating demand from businesses that use recovered materials for waste transformation.
“Investing in facilities to support the infrastructure that can process the raw materials is still in its infancy. That’s why it’s encouraging to have partners who are like-minded in innovation and purpose, taking collaborative action,” said Cheung.
A waste-free future is achieved by taking strategic steps together toward sustainability. Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact.
As businesses worldwide face growing pressure to deliver on climate commitments and ESG goals, SM GUUN’s ecosystem offers a replicable model for sustainable growth. With its network of circularity partners, the company positions itself at the forefront of the circular economy transition.
About SM Green Movement:
SM Prime Holdings, Inc. (SM Prime) is one of Southeast Asia’s largest integrated property developers, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support community growth across the Philippines.
Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to participate in simple acts that create shared prosperity for generations to come.
