MANILA, PHILIPPINES – SM Cyberzone’s 2024 Challenger Series has earned Bronze for Excellence in Gaming at the 2025 Marketing Excellence Awards (MEA). The category recognizes campaigns that leverage gaming and gamification to entertain consumers, elevate brand experiences, and drive business objectives.
“The Cyberzone Challenger Series started as a way to bring gamers together, but it’s grown into a platform that truly champions the gaming community,” said Patrick Pacla, Vice President – Cyberzone Operations and Marketing at SM Supermalls. “We look forward to raising the bar with even bigger and bolder events for gamers and e-sports fans.”
The series launched in May 2024 at SM City North EDSA, featuring tournaments across Tekken 8 1v1 Mini Challenge, Warzone Solo Yolo, F1 Racing Challenge, Tetris Challenge, Call of Duty: Mobile, and Valorant. Additional legs were held at SM Mall of Asia and SM City Clark for the grand final
Leveling up for 2025
The Challenger Series returns this year with expanded events for gamers and tech enthusiasts, coinciding with SM Supermalls’ 40th anniversary celebration.
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