SM City North Edsa, celebrating its 40th Anniversary as the first SM mall, has become home to the Philippines’ third Book Nook—furthering SM Cares’ commitment to providing inclusive, community-centered learning spaces for all Filipinos.
Strategically located near numerous schools and universities in this commercial, cultural, and educational hub, the newly launched Book Nook serves as an ideal gathering place for students, educators, and families. The free, public reading space encourages storytelling, reading, and meaningful community connection.
The launch coincided with Buwan ng Wika celebrations and featured a well-attended Baybayin workshop led by respected journalist and documentarist Howie Severino. The session introduced attendees to the importance of preserving Filipino scripts and identity, establishing the space as a venue for cultural and educational exchange.
“The Book Nook at SM City North Edsa reflects our deep belief in the power of education and culture to build inclusive communities,” said Shereen Sy, Pioneer of Book Nook for SM Supermalls. “We are proud to support initiatives that not only promote literacy but also celebrate Filipino heritage and identity, especially during Buwan ng Wika.“
“Baybayin is not just our native script – it’s a window to our pre-colonial civilization. We were a literate people long before the Europeans arrived,” shared Howie Severino. “Book Nooks are a wonderful idea for encouraging reading, and offering opportunities for learning for free.“
Through spaces like this, SM Cares continues to bring its values of accessibility, inclusivity, and community development to life—one story at a time.
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.
