As SM marks four decades of growth, it celebrates the relationships that built its legacy—bringing over 3,500 exclusive deals across 88 malls nationwide in its biggest partner-powered shopping celebration yet
For generations, SM Supermalls has been part of Filipinos’ daily lives. It’s a space for shopping, celebrations, connections, and community. But as lifestyles change, so does SM.
Today, SM Supermalls continues to transform, not just in its tenant mix or infrastructure, but in how it serves, empowers, and grows with the people it was built for.
“SM has always been more than just malls—we are part of people’s lives and journeys. That’s why we constantly listen, innovate, and evolve. Our commitment is simple: to create spaces and experiences where every Filipino can thrive today and, in the future,” said Seven T. Tan, President of SM Supermalls.
At the heart of SM’s transformation is the belief that our greatest strength lies in the relationships we build—with customers, employees, partners, and communities.
3,500 Epic brand deals across 88 malls nationwide – One SM 40th celebration
To mark its 40th anniversary, SM Supermalls is launching its biggest nationwide promotion yet: a 40-day shopping festival from August 1 to September 9, 2025. With more than 3,500 deals from the country’s most loved brands, every mall visit becomes a chance to discover something new and exciting.
Expect flash sales, anniversary bundles, redemption offers, gamified promos, and surprise giveaways. Shoppers can browse and unlock deals through the SM Malls Online App, making the celebration accessible anytime, anywhere.
A New Era of SM Supermalls: Big on People, Purpose, and Place
SM is evolving into a platform that uplifts communities and supports livelihoods. Through its SM for MSMEs program, SM has helped over 17,000 local businesses since 2019 overcome barriers through affordable leasing and digital support. Regular job fairs in partnership with DOLE and LGUs create thousands of employment opportunities.
A Mall That Cares for the Next Generation
Across 48 malls, rooftop solar panels generate clean energy, while water recycling systems conserve freshwater. Flood mitigation is supported by catchment basins in 29 malls, and 69 malls feature electric vehicle charging stations. Sustainability programs like Trash to Cash and the SM Waste-Free Future campaign encourage recycling.
Championing Inclusivity for All
SM Supermalls continues to champion inclusivity by creating welcoming spaces and equal opportunities for all. A strong advocate for women’s empowerment, SM supports and celebrates women year-round through impactful programs and partnerships. This commitment is also reflected within the organization, with 65% of SM Supermalls’ workforce and the majority of its leadership team composed of women.
Innovation for Modern Lifestyles
SM Active Hub features Pickleball courts and running tracks, while SM Paw Parks and bike-friendly facilities serve active communities. The SM Malls Online app and cashless payment systems ensure seamless experiences.
Celebrating 40 Years of Evolving with YOU
From its beginnings as a vision to make retail accessible for Filipinos, SM has grown into a dynamic force shaped by understanding people’s evolving needs. Today’s innovations include lifestyle zones, wellness spaces, and smart locators in malls like SM City Laoag and MOA Sky.
At its core, SM is built around customers’ evolving lives. We don’t just keep up—we move forward with you. What you need today, and what you’ll need tomorrow—SM evolves with you, and continues to evolve for you.
